Customer focus – Consumer & retail
Retail marketplaces are the bustling centers of modern transportation hubs like airports and railway- & public transport stations.
Here the passenger will find seductive shopping offers, inviting cafes and bars and different kind of customer services like money exchange and mobile services. These commercial consumer revenues are a key source to the financial success of airports, railway- or public transport stations.
The utilization of the valuable and scarce space in the terminal requires meticulous and smart planning, while integrating both the operational as well as the commercial dimension of the terminal processes. We focus on utilizing the passengers dwell time and changing passengers into consumers by creating an inspiring and attractive commercial environment.
Maximizing commercial consumer revenues is one of the core services of ACTM. We cover all Consumer & retail aspects on every level within your organization.
We distinguish the following services:
- Terminal master planning
- Commercial strategy & master plan
- Market research & analysis
- Branding positioning & communication
- Commercial development of existing & new terminals
- Concept development
- Commercial management (tenant- , category-, promotion management, etc.)
- Business models (concessions, joint ventures, management contracts, etc.)
- Internet & E-commerce