Customer seduction through – Retail
Retailers and their suppliers comprise the world’s largest industry and perhaps its most unpredictable since they have to constantly adjust to people’s buying habits. Yet retailing remains a fragmented business, based on millions of transactions in thousands of local outlets.
Furthermore, retailers today must grow in different ways, which sharpen rather than dilute their brand image. Consequently this will require greater customer insight and more tailored offerings, and delivering higher customer value instead of for example more locations or generic loyalty programs.
Also, the emergence of large and powerful rivals, excess retail-selling-space capacity, consolidated and strong suppliers, and complex sourcing and supply chain management are shaping a new competitive landscape in retailing.
ACTM retail consultants have the industry expertise, the methodologies and are able to train your organization to deliver improved performance.